We are a team of reserachers from enterpreuship and family business. Our research dives into a side of family businesses that doesn’t get enough attention: the personal life plans of the next generation. Many young people from family businesses are not just potential successors; they are also individuals with their own dreams and goals. We are exploring how NextGens balance these two worlds over time – family expectations and personal ambitions. By looking at NextGens’ life journeys, we aim to uncover the strategies that help NextGens navigate the sometimes complex interplay between family expectations to succeed in the business and building their own path