Welcome

Your experience counts

By sharing how a potential family business succession fits (or doesn’t fit) into your personal life plans, you help us develop better strategies for succession planning that truly align the family business with the lives and ambitions of the next generation.

We will soon launch a survey to collect your experience and insights. If you are interested in taking part already now, please reach out to us!

Family Business longevity

The long-term success of family businesses often depends on the NextGen’s willingness to get involved. By participating, you help us uncover ways family businesses can evolve and align with the personal life preferences and goals of NextGen members, ensuring a stronger future for both.

Schwarz-weiße Nahaufnahme einer Blume.

Why this study?

Unpacking the growth journey
of NextGens

As you move from childhood to adulthood, life is full of big milestones- finishing school or university, landing a job, building relationships, and maybe even starting a family. When you grow up in a family business, these moments don’t just shape who you are; they can also affect your intentions to succeed in the family business. By understanding your personal life plans and how they relate to succession intentions, our research aims to discover ways to support you to step into leadership roles in the family business.

Family dynamics shape your path
in the family business

Siblings, parental expectations, and how your family runs the business may influence your choice to join the family business. Analyzing these dynamics helps explain how family relationships and business success impact each other and derive strategies to improve the fit between private life and family business.

Talking About NextGens’ Life Plans

Not all families discuss the future goals and plans of NextGens openly, and even those who do so may be unsure how to cater the family business to NextGens’ life preferences. Developing an understanding of NextGen’s life plans and the fit of the succession into those life plans helps everyone get on the same page about roles and expectations in both the family and the business. This kind of clarity avoids misunderstandings and creates a more collaborative environment where both the family and the business can thrive.

Life Planning: A Key to Business Success

Life planning isn’t just personal; it is vital for the family business. When the family business aligns with NextGens’ personal goals, it helps prevent leadership gaps and ensures long-term success. Even the best succession plan won’t work if NextGen’s life plans don’t match up with the family business’s goals.

A study on next-generation family buisness owners

(c) 2025